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5 of the Hottest Brands on Snapchat

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Snapchat, the $20+ Billion Social Media Behemoth, is quickly becoming the bridge that connects brands and their target consumers. The average snapchat user spends over 30 minutes a day on the app, and nearly 45% of all 18-34 year olds in the US use the app daily. From any marketer’s perspective, Snapchat is a place to build an authentic connection with the next generation of powerful consumers...

How to Create Content that Appeals to Gen Z

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Connecting with an audience you do not understand is near impossible. For many marketers the ever evading target audience that no one seems to really understand is the cohort of individuals born since the mid 1990s, better known as Generation Z. Although Gen Z’s dollar is becoming increasingly powerful, few brands truly understand how to build authentic relationships with them. I spoke with a Gen...

How to Snapchat like DJ Khaled

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What’s the key to building a successful brand on Snapchat? Surely there is no prescriptive recipe you can follow. But the next best thing you can do is take a close look at the king of Snapchat himself – Mr. Dj Khaled. Khaled took the world of social media by storm back in 2015 when he started documenting his crazy, luxurious lifestyle filled with hot tubs, pet lions, and expensive jewelry...

How to Stand Out in Today’s Marketing World

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If you want to understand consumer tastes’ and preferences in 2017, then you have to understand the complex nature of the evolving digital landscape. Consumers now live in the digital world. Teens spend up to 9 hours a day consuming and interacting with media – 60% of which is done via smartphone. But it’s not just young people, comScore’s Future in Focus report shows that the average...

3 Things Brands Need to Understand About Generation Z

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Generation Z, or the cohort of individuals born since the mid 1990s, is quickly becoming the world’s most powerful and dynamic consumer group. By 2020, Gen Z will account for nearly 40% of all consumers, yet many brands have no idea how to connect with them. It is often like they are throwing darts but are aiming in the wrong direction. One of the best ways to better understand this group is to...

Instagram Stories Analytics for Dummies

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 How to Measure Your Success on Instagram Stories: A Simple Guide for Marketers.  10 views. 100 views. 1,000 views. 1,000,000 views. views. VIEWS. VIEWS! Is that what Instagram Stories are all about? Does it all come down to number of digits on that little view count label? After all, that’s the only available stat, right? WRONG! – (Read in your favourite voice.) Although it’s arguably the...

Defining the New Age of Marketing with Stories

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The best marketers leverage data to make educated decisions on how to best build experiments, test their strategies, and iterate over ideas. We’ve seen this mentality applied time and time again across a number of popular social, direct, and referral channels all over the marketing space. Enter Stories. In 2012, Snapchat disrupted the world of media marketing head on with the creation of a new...

Why We’re All in on Stories

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First the newsfeed. Now stories. If you have not seen the numerous headlines already, well, now you have: Stories are here to stay.
300M+ stories are shared every single day!
Why? (You are asking likely because you are not a part of Gen Z, so I will explain what is going on here)

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